New Delhi – India’s Information Minister, Ashwini Vaishnaw, has called on global tech platforms, including Google’s YouTube, Meta, X, and Netflix, to operate within the country’s constitutional framework, following stricter content rules introduced last week.
Speaking on the sidelines of the India AI Impact Summit in Delhi, where top executives from international AI firms and world leaders are attending, Vaishnaw said, “It’s very important for the multinationals to understand the cultural context of the country in which they are operating.”
The minister’s remarks come after India shortened the timeframe for social media companies to remove unlawful content from 36 hours to just three hours upon notification, a move likely to test compliance capacities for platforms like Meta, YouTube, and X. 
Vaishnaw also addressed the regulation of AI-generated content, noting the need for stricter oversight on deepfakes. “There is a need for much stronger regulation on deepfakes,” he said, adding that discussions with the industry on the issue have already begun.
Pressure on social media firms is mounting globally, with governments from Brussels to Brasilia calling for faster content removal and higher accountability. On Tuesday, Spain ordered prosecutors to investigate X, Meta, and TikTok over allegedly distributing AI-generated child sexual abuse material, as European regulators increase scrutiny of big tech for harmful and illegal content.
