Cape Town, South Africa – World Travel Market Africa 2026 will take place from April 15 to 17, 2026 at the Cape Town International Convention Centre, with Eswatini Tourism set to feature among the premium exhibitors at the continental showcase.
Organised by RX Africa, the annual business to business travel and tourism expo brings together destination marketing organisations, hospitality brands, investors, travel technology companies and policymakers from across Africa and beyond. The platform connects exhibitors with international buyers and media while driving conversations around growth, sustainability and market access.
Eswatini Tourism’s participation as a premium exhibitor places the Kingdom in a strong position to market its cultural heritage, wildlife experiences and adventure tourism offerings to global trade partners. The delegation is expected to engage tour operators, travel wholesalers and investors as the country works to grow visitor numbers and strengthen its contribution to national economic development. 
The 2026 programme will focus on artificial intelligence in tourism, conservation driven travel, inclusive tourism markets, film tourism and regional integration under the African Continental Free Trade Area. Discussions will also explore air connectivity, destination competitiveness and new investment opportunities within the sector.
