Mbabane – The Eswatini Beverages Limited (EBL) country director, Doreen Tumureebire, has announced that Sibebe Premium Lager is set to commence FIFA World Cup 2026 activations. This announcement follows the official announcement of Sibebe Premium Lager as an official FIFA World Cup 2026 sponsor.
The schedule is yet to be shared. Watch parties, retail sector activations, and the creation of memories for consumers through promotions would be among the efforts made to unify football enthusiasts across the country, according to reports.
The sponsorship was described as the reinforcement of Sibebe Premium Lager’s commitment to innovation, excellence and meaningful consumer engagement. 
Tumureebire said they will afford Emaswati the opportunity to be part of the FIFA World Cup celebrations. She also said they aim to become an experienced provider and leading brewer in their vision board.
EBL shared that the beer industry contributes $53.9 million to Eswatini GDP and has created 3500 jobs.
