Manzini – Eswatini’s Minister of Economic Planning and Development, Dr Thambo Gina, says creativity can only thrive where creators are respected, protected, and fairly rewarded.
Representing the Minister of Commerce, Industry, and Trade, Manqoba Khumalo, in his keynote address at the World Book and Copyright Day commemoration at The George Hotel, he stated that the ceremony provides an opportunity for the country and stakeholders to reflect on the value of ideas, stories, books, creativity, and intellectual property in shaping society while driving economic and cultural development.
The minister said the theme, “Promoting SiSwati Stories in the Digital Age”, was both timely and relevant as the country increases its navigation of the digital world. 
Gina called for intentional moves that promote and preserve local stories, language, and cultural identity.
“The digital age presents immense opportunities for Eswatini creators to share authentic Eswatini stories with broader audiences, including the export market, while also creating economic value from their creativity,” the minister said.
In light of recent presentations to Eswatini parliamentarians on international treaties, the minister shed light on progress in copyright and intellectual property.
The presentation is part of the process of accessing the copyright court and court internet treaties, which restate and strengthen contest artists’ recompense for the use of copyright content online.
“Stories are powerful. They preserve our heritage, shape national identity, educate future generations, and inspire innovation. We are through books, music, poetry, film, digital content, or oral storytelling,” he said.
The Ministry of Commerce, Industry and Trade backs creators who carry the responsibility of documentation.
It’s the ministry’s stance that “creativity can only thrive where creators are respected, protected, and fairly rewarded,” a critically important part of copyright.
“Copyright protection ensures that creators retain recognition and derive economic benefit from their work. It encourages creativity and investment in the creative industries while providing confidence that one’s efforts and originality will not be unfairly exploited,” he said.
