Mbabane – Eswatini’s agribusiness exporters are entering 2026 better prepared to compete in global markets, following sustained support from the European Union and the International Trade Centre aimed at helping local businesses turn trade fair exposure into real market opportunities.
The support, delivered in Eswatini, goes beyond participation in international exhibitions and focuses on strengthening exporters’ skills, confidence and systems to engage international buyers and secure long term trade relationships.
“Competing in international markets requires more than a good product,” said EU Programme Officer Luis Miguel Pascoal. “It demands preparation, market intelligence, professionalism and strategic engagement. These are practical levers for turning trade fair participation into sustainable export success.” 
Exporters say the benefits of the initiative are already visible on the ground. Velicia Malinga of Ngonini Estate said the experience reshaped her understanding of how to approach international trade platforms.
“My biggest takeaway was learning the right way to conduct yourself at a trade fair,” said Malinga. “There is a good way and a bad way to do it. Now I know exactly how I must approach these opportunities going forward.”
Junior Du Pont from Eswatini Coffee said the knowledge gained through the programme has positioned local exporters to make better use of upcoming international events.
“The knowledge we gained positions us to use upcoming trade fairs in 2026 to the best of our abilities,” said Du Pont.
