Mbabane – HRH Princess Sikhanyiso today officially launched the Royal Signature Expo 2026 and Mega Raffle, an event bringing together government leaders, private sector partners, and stakeholders to promote premium brands, investment opportunities, and enterprise growth in Eswatini.
Speaking at the launch, Princess Sikhanyiso said the initiative marks a key milestone as the Kingdom prepares to celebrate the Ruby Jubilee, commemorating 40 years of King Mswati III’s reign. She described the Royal Signature Mega Raffle as more than a luxury showcase, calling it “a symbol of national participation and shared purpose.”
The raffle includes five ultra-premium prizes valued at E50 million, featuring vehicles such as a Rolls-Royce Ghost, Aston Martin, Lamborghini Urus, and Mercedes Maybach, as well as a high-end jewellery collection. Participants, both local and international, will also contribute to the completion of the International Convention Centre, expected to boost employment, tourism, and the Kingdom’s capacity to host major events. 
The Honourable Minister of Commerce, Industry and Trade, Manqoba Khumalo, introduced the Royal Signature Expo 2026 as a national platform aimed at positioning Eswatini in global premium markets and enhancing the country’s economic profile. “The Expo will showcase both local and international brands, facilitate meaningful business connections, and open opportunities for local enterprises to compete in the global luxury economy,” he said.
The three-day event is scheduled for 25–27 April 2026 and forms part of broader national celebrations. Minister Khumalo noted that the Expo will also support diplomatic and investment engagements, creating strategic partnerships to strengthen Eswatini’s economic platforms and promote entrepreneurship.
